Instant updated money offer | Kelley Blue Book



Kelley Blue Book’s Instant Money Offer, which allows owners to receive valid trade-in or trade-in offers from a dealership, has undergone significant upgrades to make the experience more seamless and efficient. The changes also translate into an updated look and feel while creating a more seamless and easy-to-use online to-store experience.

Based on industry-leading valuation data from Kelley Blue Book, ICO enables car owners to obtain these deals by entering their vehicle details online and also helps locate and identify the Kelley Blue purchase price. Book Fair for their desired replacement vehicles.

Updates to the Kelley Blue Book Instant Money offer customer experience include:

  • A modern, user-friendly vehicle condition assessment, which uses step-by-step examples and simplified terms to make this part of the process easier and more engaging. As a result, the tool provides a more accurate assessment and eliminates friction in the field, resulting in a better customer experience.

  • A new Instant Money Offer Certificate that highlights easy-to-follow next steps, ultimately bringing more consumers to dealership lots to take advantage of their offer and replace their old vehicles.

“When it comes to selling or trading in a vehicle, dealers and consumers ultimately want a quick, hassle-free process to achieve conditions where everyone receives a quality offer,” said Colin MacGillivray , vice president and general manager of Kelley Blue Book Dealer Solutions. . “The modernized customer experience of the Kelley Blue Book instant cash offering and the dealership administration tool create a more seamless, streamlined and accessible experience during the complex car buying process. ”


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