NADA at a Glance: Cox Automotive Launches Dealer Boost, Reserve Offers and Contact Center for Kelley Blue Book® Instant Payment Offer
ATLANTE, March 8, 2022 /PRNewswire/ — Kelley Blue Book® Instant Cash Offer, one of Cox Automotive’s leading online vehicle inventory acquisition solutions, today announces all-new features to help dealers gain a significant competitive advantage in this difficult time of continued inventory shortages in the automotive industry. The Kelley Blue Book instant cash offer gives dealers a better way to source the inventory they need directly from transaction-ready car buyers, reducing acquisition costs, reducing reliance on less reliable inventory sources and ultimately improves the bottom line. For consumers, this creates a reliable and seamless vehicle buying experience to help them confidently move forward in their car buying and selling journey. All-new features launching at NADA 2022 include Dealer Boost, Reserve Offers and Contact Center for Kelley Blue Book Instant Cash Offer, providing turnkey solutions to help dealers easily and efficiently acquire more inventory while lowering their overhead for maximize their profitability.
“To succeed in this challenging market, dealers must focus on gaining a competitive advantage”
Dealer Boost is a free new enhancement for all Kelley Blue Book Instant Cash Offer dealer customers, helping them maximize their competitiveness with their deals on their most wanted vehicles. Dealer Boost works by allowing dealers to customize up to 10 rule settings for deal boosts and all deals that match these settings automatically receive Dealer Boost to ensure the first deal is their best deal. This new enhancement helps dealers deliver their maximum deals on consumer vehicles that are the dealership’s highest priority.
For dealers struggling to acquire profitable inventory in a fiercely competitive market, Kelley Blue Book Instant Offer Reserve offers eliminate dealer competition for a given offer and provide an individual opportunity to acquire a vehicle from ‘a consumer. It provides a competitive advantage by giving dealers exclusive direct access to select consumers who are willing to sell or trade their vehicle on KBB.com and Autotrader.
Besides, Kelley’s Blue Book has partnered with iHeartMedia’s Automotive Division to launch the Contact Center for Kelley Blue Book Instant Cash Offer. The 200+ seat iHeartMedia Automotive Contact Center, based in Nashville, Tennessee., staffed by professional agents 24 hours a day, 7 days a week, 365 days a year, with all calls recorded and subject to meticulous quality assurance – works every lead with precision on behalf of the dealer, using the offer of Instant Money Kelley Blue Book Prescribed Tracking Process. With the contact center, dealership personnel don’t have to do anything until the customer arrives at the dealership for their appointment. This new feature frees up a dealership’s business development center so that dealership representatives can focus more on selling and acquiring cars.
How Kelley Blue Book Contact Center Instant Money Offer Works:
Customers use the online Kelley Blue Book Instant Cash Offer tool, and the tool generates an offer for the customer’s vehicle.
The call center initiates communication with the customer (usually within two minutes) and continues to work on behalf of the dealer through a precisely determined cadence of phone calls, texts and emails to schedule the appointment -you.
The customer comes to the dealership for their appointment to complete the transaction, and the dealership decides what to do with the vehicle.
The dealership receives detailed reports that show the results of the contact center program.
“To succeed in this challenging market, dealers must focus on gaining a competitive advantage, working smarter, and leveraging all available opportunities, tools, and resources to efficiently acquire the right inventory for their local market,” said Randy Kobat, vice president of operations for inventory management solutions at Cox Automotive. “New turnkey enhancements to the Kelley Blue Book instant money offer, such as Dealer Boost, Reserve Offers and Contact Center, have been designed specifically to help dealers acquire more inventory at a lower cost, a simple way and requiring no additional staff.In addition to this, using a tool for Kelley’s Blue Book – the most trusted third-party automotive brand – builds customer loyalty, improves customer satisfaction by building trust through transparency and creating a frictionless car buying experience.
Other Kelley Blue Book instant cash offering features and tools to help dealers include:
Kelley Blue Book Instant Cash Offer Expert Assessment Tool: Provides the Instant Cash Offer tool on the dealer’s website.
Kelley Blue Book Instant Cash Offer Buying Center: Connects to trade-ready customers looking to sell their car on KBB.com and Autotrader.
Kelley Blue Book Instant Cash Offer Buying Signals: Dealerships get a holistic view of consumer online behavior that only Cox Automotive can provide – with insights and consumer insights from all of Cox’s data sources Automotive – to identify transaction opportunities and increase operational efficiency.
Kelley Blue Book Instant Cash Offer also seamlessly integrates with other Cox Automotive solutions including vAuto, Cox Automotive Digital Retailing, VinSolutions and Autotrader, providing data to help guide decision-making and easily monitor success .
To schedule an Instant Cash Offer product demo with Kelley’s Blue Book at NADA 2022, visit https://www.coxautoinc.com/nada2022/kbb/.
This year’s NADA Show & Expo will be held Vegas from Friday to Sunday March 11 – 13, 2022. Visit Kelley’s Blue Book at NADA 2022 at booth #2029W.
For more information on Kelley Blue Book Instant Cash Offer, visit http://b2b.kbb.com/ICO.
For more information and news from Kelley Blue Book’s KBB.com, visit www.kbb.com/media/, follow us on LinkedIn at https://www.linkedin.com/company/kelley-blue-book/, Twitter at www.twitter.com/kelleybluebook (or @kelleybluebook), like our page on Facebook at www.facebook.com/kbb and follow us on Instagram at https://www.instagram.com/kbb_com/ (or @kbb_com).
On Kelley’s Blue Book (www.kbb.com)
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the source of vehicle ratings and information that consumers and the automotive industry trust. Every week, the company provides market-reflecting values on its premier website KBB.com, including its famous Blue Book® Trade-in values and Kelley’s Blue Book® Price Advisor tool, which provides a range of what consumers can reasonably expect to pay for a vehicle in their area. Car owners looking to sell immediately can also get a trade-ready offer with Kelley Blue Book.SM Instant cash offer. The Company also provides vehicle prices and values through various products and services available to automobile dealerships, automobile manufacturers, finance and insurance companies, and government agencies. Kelley’s Blue Book is a Cox Automotive brand.
About Cox Automotive
Cox Automotive Inc. makes it easier for everyone to buy, sell, own and use vehicles. The 27,000+ team members and global company family of brands including Autotrader®, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car buyers, 40,000 automotive dealership customers across five continents, and many more in the automotive industry to thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately held, Atlantabased in New York with annual revenues of nearly $20 billion. www.coxautoinc.com
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